SHAZA by Shalini is an eco-friendly activewear brand. I was approached by Shalini to rebrand her online media, packaging, logo & create a CI manual.  The gradient draws off hidden messages of : aura,  spreading awareness & a flow mindset. Each colour also has additional meaning.

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The process involved exploring varying colour schemes as Shalini wanted to move away from her original neon yellow. For the short logo she wanted to turn ‘S/S’ into an infinity logo.