
Final Year Thesis
Mahidol University
International College
Year: 2022
Spill the Chai is created as a part of my 4th year Thesis project for the Communication Design Program of Mahidol University International College in Thailand. The project was exhibited at WHEN IDEAS PEAK exhibition in August 2022.
Don’t wear that crop-top, it's too revealing. Log Kya Kahenge? Don’t get that piercing, you look aggressive. Log Kya Kahenge? Don’t post that picture, it looks like we didn’t discipline you. Log Kya Kahenge? ‘Log Kya Kahenge’ or in other words ‘what will people think’ is a mindset that many Indians tend to have. Spill the Chai is a playful survival kit that guides the user through the stages of identification, inspiration, empathisation, action and affirmation. With the ambition to encourage youth to follow their individual pathways of life and ease the understanding of generational thinking.

